But instead of wasting your time wingin’ it…
Reach your purpose & profit potential 10X faster with done-by-you branding that’ll look like you spent thousands, not weekends, on professional design.
BUILD MY BRAND
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You actually can build a badass brand using Canva.
build my brand
You won’t break necks or stop scrolls by accident.
Signs your current branding doesn’t match this era of your business:
It doesn’t reflect the deeply passionate “why” behind your choosing to build a business instead of playing it safe and being an employee.
SIGN #1
SIGN #2
It discounts the expertise that qualifies you as the person to solve the problem, instead of positioning you as the go-to in your industry who looks the part, too.
SIGN #3
You land clients, but not the kind you consider ideal (there’s someone else you’d love to work with, but they don’t know you exist.. yet)
SIGN #4
You spend time eyeballing your competitor’s feed, wondering how they make it look so “easy” being themselves (& getting paid for it)
SIGN #6
Deep down, you know it won’t go the distance, carrying you into the next, empire-building era of your business
SIGN #5
It's part of the reason you avoid posting to socials... you’re not excited about your aesthetic anymore
SIGN #2
It discounts the expertise that qualifies you as the person to solve the problem, instead of positioning you as the go-to in your industry who looks the part, too.
SIGN #3
You land clients, but not the kind you consider ideal (there’s someone else you’d love to work with, but they don’t know you exist.. yet)
SIGN #4
You spend time eyeballing your competitor’s feed, wondering how they make it look so “easy” being themselves (& getting paid for it)
SIGN #5
It's part of the reason you avoid posting to socials... you’re not excited about your aesthetic anymore
SIGN #6
Deep down, you know it won’t go the distance, carrying you into the next, empire-building era of your business
On the other hand, nailing your brand’s identity means:
You send your website link with complete confidence—knowing it looks as legit as your expertise actually is (bye-bye warnings & disclaimers 👋🏼)
Your ideal clients find you & fall in love with your vibe instantly—followed by blowing up your DMs, emails, and payment notifications
You create content in minutes (not hours) because your brand kit is organized, intentional, and attracts your people while repelling the rest
You show up consistently online—proud as hell of how your brand looks and feels to you and those it was created to serve
you could...
...hire a brand designer & ball out on something custom..
This is the difference between having a side-hustle and building a legit, badass, and recognizable business.
but maybe...
...dropping $5K on custom branding isn’t in the budget yet.
plus
BONUS
TEMPLATES
introducing...
Where DIY meets “Damn, I’m good!”
You don't have to pick up design as a side hustle to build a brand that looks legit and converts like crazy.
Our proven system—tried, true, and tested by us on over 50+ brands, including ours—is packed into a comprehensive, self-paced course that takes you from shower thought (or 2 am business epiphany 😆) to a purposeful, stand-out brand that attracts dream clients on autopilot.
No more guesswork. No more template roulette. Just step-by-step guidance that turns your vision into visuals that actually work—using Canva tools you already know.
BUILD MY BRAND
Get ready to:
Strategize
Build with purpose, and without guesswork
Design
In Canva and without generic templates
Launch
With branding that works for you
Your heart-led business deserves clarity and confidence.
And TBH... so do you.
"Can a regular non-design-y person actually do this?!..."
This course is built for service providers, brick & mortars, and any CEO looking to upgrade their aesthetic. No design degree necessary. We break everything down into simple, follow-along steps that make it easy for you to keep up!
"I already tried DIYing my brand and it was a ✨disaster✨."
That's because you were missing the strategy behind the pretty. Baseline doesn't just show you WHAT to create—we teach you WHY and HOW, so your brand works for your business (not against it).
"I don't think I have time for another course right now."
Valid. But you know what else you don’t have time for? Flying by the seat of your pants and looking illegitimate to the people you’re highly qualified to serve. There is a thread that runs through all of our clients, and it’s that growing sustainably became a whole lot easier when they nailed their branding. Take that at face value and do with it what you will!
"I have a Google Drive graveyard of courses as it is, will I finish this?"
We get it, very few learn by sitting through long, drawn-out videos. We've designed Baseline to be binge-worthy, interactive, and actionable. Each module builds on the last, several including workbooks, checklists, and guides– so you see progress immediately. Plus, with lifetime access, there's no rush.
"Can Canva really create a professional quality brand?"
Absolutely. When you know the right techniques and strategies (which we teach you), Canva is more than capable. We've seen students create brands that rival agency work. It's not about the tool—it's about knowing how to use it.
"Is this worth the money?"
Let's flip that: How much is your DIY chaos actually costing you? In lost clients, underpriced services, or opportunities you're not even seeing because your visuals don't match your expertise? Hmm? *raises brow*
Baseline is for you if you...
✅
Are a service provider, product-based business, or creative entrepreneur ready to build a brand that commands attention, and converts traffic
✅
Want to attract higher-paying clients, but your current branding screams "budget option."
✅
Think Canva is just for graphic design, and didn’t realize it can be used to lay the foundation of your business
✅
Are willing to dedicate time to building a brand identity that can last (& work) for years to come
Baseline is NOT for you if you...
❌
Want someone else to do everything for you (that's what our custom services are for)
❌
Are not 100% sure about what kind of business you want to build
❌
Don’t have time to get through the material & execute it
❌
Already love your branding and don’t see it getting any better
i'm ready to build my brand
If you nodded along to the first list (and rolled your eyes at the second), you're exactly who we built this for.
We're Sahara
and Micayla
the design duo behind...
YOUR Businesses Glow-Up
and Refined Marketing 😚
Sahara is the queen of systems
...juggling three businesses while raising a tiny human. She's the face folks see on discovery calls, bringing real estate hustle and team-building expertise to every project. When she's not revolutionizing how businesses show up online, she's proving that no dream is too big if you're willing to work for it.
Micayla is a creative visionary
...and recovering corporate escapee whose gone from designing brands to now building businesses that matter. She specializes in translating business owners' visions into visuals that convert. When she's not designing, she's walking her dogs or finding new ways to make Canva do things it wasn't supposed to.
We united over lattes in a Huntsville coffee shop and created more than just another design studio.
We built a movement that’s helped 70+ heart-led entrepreneurs pull out the best parts of who they are and build an unforgettable brand from the ground up.
Now, we’re putting their entire process into your hands.
steal our method
We believe the best parts of your brand already exist within you. Baseline just helps you bring them to life.
Do I need Canva Pro to take this course?
Yes, but it's worth every penny (and you can try it free for 30 days). Think of it as your design software investment without the designer price tag.
What if I need help after the course ends?
You can always reach out to us with any questions you have at education@refinedmarketing.com. We understand things will come up as your brand evolves and grows!
How is this different from other Canva tutorials?
They teach you HOW to use Canva. We teach you WHAT to create and WHY it works. It's the difference between knowing how to hold a hammer and knowing how to build a house.
your questions, answered
What if I already have some branding elements?
Perfect! Baseline helps you audit what's working, ditch what isn't, and fill in the gaps with strategic design. Many students use it to level up their existing brand.
When does the course start?
Our waitlist will get first dibs at the course & VIP with access on February 3rd. After February 3rd, the second you hit purchase. Instant access means you could be building your mood board before your coffee (or chai if you’re like Micayla) gets cold.