Your brand voice called. It’s ready to be...
Except every time you go to post, your mind starts playing tricks by thinking unhelpful thoughts, like:
For a gal who follows as many IG coaches and signs up for as many content challenges as you have, you’d think you’d have IG stories down pat by now.
"Is this even worth saying?"
lie #1
"Can they tell how nervous I am on camera?"
lie #2
"Should I stick to faceless until I’ve lost the weight?"
lie #3
"Jenna posted about this. What if she thinks I copied her?"
lie #4
you're sitting on:
47 saved posts to recreate on IG
meanwhile...
A notes app full of undeveloped content ideas
A noggin full of expertise that you downplay (but shouldn’t)
A business that deserves to be SEEN, HEARD, & BOUGHT FROM!!
hear us when we say...
You're not lazy. And, no, you don’t “suck at social media”.
We see who you really are behind all the reasons why you aren’t posting regularly.
Working late after the kids are asleep, wondering if your life is "interesting enough." Holding down a 9-5, feeling like an imposter among full-time entrepreneurs. Knowing your stuff, but freezing the second you hit “record”.
Your voice isn't broken, either.
It's just stuck on silent.
Somewhere along the way, you absorbed this idea that professional means perfectly polished. That showing up means having it all together.
But what if the stuff holding you back is the very things that make you magnetic?
In a world of AI, filters, fake smiles, and highlight reels, your "imperfections" are exactly what make other humans just like you feel seen and understood.
The real, the messy, and the "I recorded this 5 times and this is the best we're getting" energy.
That, and only that, is what...
..builds unfakeable connections.
..turns followers into customers.
..makes your people choose YOU!!
but first, you gotta get
POV: Your current IG Stories strategy...
❌
Open IG with the weight of the world to say just the right thing
❌
BUT FIRST, doom scroll everyone else's stories to “get inspo”
❌
Record yourself 5x, then delete all of them bc you keep messing up
❌
Post occasionally with a tail-tucked apology for being MIA
❌
Your brilliant ideas die in your drafts while competitors show up daily
❌
You constantly debate whether or not you should just burn it all to the ground
After 30 days with us, you'll get the hang of...
✅
Post stories as naturally as texting your bestie
✅
Get DMs that say things like: "How can I work with you?"
✅
Create scroll-stopping content in 15 minutes flat (1st take, baby!)
✅
Show up consistently without the guilt or insecurity
✅
Feel your ACTUAL personality shine through every story
✅
Log in to DMs from ideal clients because they finally GET you
It's not a trendy “hack”.
Or another one-size-fits-all template.
Or some magic hashtag formula, either.
it's simply deciding to go full-volume... go
To stop filtering yourself through the opinions of others (many of which we make up in our heads!), and start showing up as the imperfectly perfect human you’ve always been... and growing from there.
Can we be honest?
Your people aren't looking for another polished robot.
They're looking for you.
messy bun, pimple patches, Blippi playing in the background, and all
ready to make posting fun again?
meet...
The Perfectly Imperfect 30-Day IG Stories Challenge
***technically 6 weeks, Mon-Fri because #worklifebalance
No lip syncing. No generic one-liner prompts.
And absolutely no pretending to be someone you’re not.
Instead, you’ll learn exactly how to...
Share your expertise without sounding like you’re being forced to post
Connect with your audience without feeling fake
Build confidence one story at a time
Create content in 30 minutes or less
plus, you're not doing this alone.
If you choose to add the iconic group chat pass at checkout, you get access to a group of women who are also over the perfectionism paralysis and ready to just post the damn content.
Whether you're a procrastinator, an overthinker, or someone who shamefully consumes more than they create, you’re welcome and wanted here.
You can’t get better at something if you don’t practice, and Unmuted is the perfect place to put in those reps!
Day 1 kicks off on December 1, 2025, and runs through January 16th, 2026, so you can end this year on a strong note and start next year off on the right foot.
Ready to finally get the hang of IG stories with a simple, easy-to-execute plan?
okay, so what am i actually getting?
Brand Messaging Blueprint Workbook
30 days of detailed prompts (none of those rinky-dink little one-liners that give zero context whatsoever) that explain the topic, its purpose, and how to execute it slide by slide.
How to Use IG Fonts For Your Brand
Land Your Lead Magnet to Grow Your List
Planning a Brand Photoshoot Guide
Nail Your Newsletter Workbook
Pro Tips:
Recording the Content
*AHEM* did someone say bonuses?!?
optional: group chat upgrade
Want daily support and accountability?
📱
💬
Add the group chat pass for $79 and get access to our private Slack community where you can ask questions, share wins, and get real-time encouragement.
(TBH - the BEST part of the Unmuted trial run earlier this year!)
pick your preferred payment plan:
$99
3 payments of
$297
pay in full
$65
5 payments of
The Slack chat opens up on 11/29 to those who add it to their purchase, and the first prompt will land in your inbox on December 1, 2025.
Unmuted will run for 6 weeks starting December 1st (we'll take Christmas week off because family > everything) and ending on January 16, 2026.
We can only accommodate 30 seats in the group chat...
so it's first-come, first-served there; however, there is no limit to how many people can sign up for the prompts.
heads up: seats are limited!!
seats are limited!!
Unmuted is NOT for those who are:
just to make things super clear,
Completely burnt out on posting and probably need a break from it first
Don’t have at least one core offer to sell yet (but come back when you do!)
Don’t have the time or energy to post once a day, 5 days a week
Adamant about remaining faceless with your audience for another year
Hey, we’re Cass and Micayla, and we’re obsessed with helping female founders find their voice.
Funny enough, we met when Cass, aka The Copywriting Mama, won Refined Marketing (Micayla’s business)’s 10K follower giveaway for a website. They hit it off, and Refined ended up hiring Cass to write their brand messaging and emails. From there, they became biz besties and IRL friends with endless ideas, anchored down by Refined’s cofounder and methodical other half, Sahara.
Between the 3 of us, we’ve helped hundreds of businesses in a Mariah Carey range of industries show up as themselves and sell way the heck better.
We went halfers on Unmuted because we saw too many of our talented colleagues stumbling over their stories and quitting before seeing the fruits of their labor. We've tested these prompts with our own audiences, refined them with our beta group, and watched magic unfold when women feel safe and supported enough to be their beautifully flawed selves.
Unmuted isn’t a theory or an experiment; it’s a battle-tested, storm-tossed strategy that’s proven to work for all personality types willing to try it. Because at the end of the day, nobody expects you to be perfect, but they’re dying to buy from someone REAL.
In case you’ve still got questions, we’ve got answers
What if I miss a day or two?
Life happens! The prompts will be there waiting for you, and the group chat will welcome you back with open arms. It ain’t about perfection, it's about progress.
Can I use these prompts for other platforms, too?
Absolutely! While they're designed for IG stories, the concepts work beautifully for LinkedIn posts, Facebook updates, TikTok videos, and more.
What if my audience doesn't respond well to the new me?
Here's what we've learned: your RIGHT people will love the authentic you, and the wrong people will self-select out. As scary as it might sound to repel some people, we promise it’s a good thing! Quality audience over quantity, always.
Is there a refund policy?
Due to the nature of digital products, once the challenge begins, all purchases are final and non-refundable. However, to ensure you get the most out of your investment, we are happy to answer any questions you have to help you complete the challenge!
How long do I have access to the materials?
Forever! Once you purchase, the prompts are yours to keep and reuse as many times as you want.
What makes this different from other content challenges?
Three things: detailed context (not just one-liner prompts), optional community support, and a focus on real connections over virality or trends. We're not trying to make you famous - we're trying to make you magnetic to your ideal clients.
one thing is for certain and two things are for sure:
nothing changes if nothing changes
You can bookmark this page and think about it for another six months while your competitors show up daily and build the connections you're dreaming of. You can keep overthinking every story until you talk yourself out of posting altogether. You can stay stuck in the cycle of consuming everyone else's content instead of creating your own.
orrr...
Thirty days to build the confidence you've been waiting for.
You can give yourself 30 days to transform how you show up online.
Your people are waiting. Your business is waiting. Your bank account is definitely waiting.
The women in our beta group took a leap of faith, and now they're posting like it's second nature. They're getting DMs from dream clients. They're showing up as themselves instead of some made-up version they think they should be.
Only one question remains:
are you ready to get UNMUTED?
We kick off December 1st, but we want to help you make the best decision for YOU...
..so if you’ve read this entire page and still have questions, shoot an email to cassidy@thecopywritingmama.com
In case you’re still scrolling and haven’t clicked “add to cart” quite yet, check out just a handful of
Unmuted success stories from our beta round: